ExchangeWire: Data-Driven Advertising and Marketing Technology
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing.
ExchangeWire Industry Review 2025: A Year of Challenges
2 days ago · Understanding the forces shaping media, marketing, and commerce is crucial for businesses seeking to stay ahead of the curve. ExchangeWire’s Industry Review 2025 serves as a definitive guide to navigating this complex ecosystem, offering in-depth insights into the eight transformative pillars that will define the year ahead.
ExchangeWire 2024 Predictions: What’s Making an Impact in Ad …
Dec 6, 2023 · The festive season comes with many traditions - presents, songs, excessive indulgence, and of course, end-of-year predictions pieces. So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting budgets for the next 12 months.
About us - ExchangeWire.com
ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
2025 Predictions: Contextual Advertising - ExchangeWire.com
Dec 18, 2024 · Advanced contextual tools can analyse vast amounts of web content, helping advertisers spot emerging trends and cultural moments. These insights can be used to optimise campaigns in real time, uncover new audiences and verticals, or …
Reports - ExchangeWire.com
The State of Data and Tech Maturity for Brands in APAC. Dive into our in-depth report, in association with Skeleton Key, as we assess the levels of data maturity across four key APAC markets.
About - ExchangeWire.com
About. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market intelligence on the trends and innovations that are shaping the media, marketing and commerce industries.
ATS Singapore 2023: What to Expect - ExchangeWire.com
Aug 15, 2023 · ExchangeWire’s flagship APAC event, ATS Singapore, is back for its 12th year.Bringing together 50 speakers over 15 engaging sessions, 650 attendees are in for an action-packed two-day event, covering all things ad tech in the region and beyond.
ExchangeWire Industry Review 2024: An Era-Defining Year
Jan 19, 2024 · ExchangeWire’s annual state-of-the-industry report is back and bigger than ever for 2024. 2024 has the potential to be pivotal for the entire media ecosystem.
The ExchangeWire Media Pulse: H1 2024 - ExchangeWire.com
Aug 7, 2024 · The start of 2024 was truly a whirlwind. From legal spats between publishers and big tech over AI, to the return of big-ticket investment in the ad tech industry, and of course Google delaying cookie deprecation (only to reverse track in July and decide against outright cookie deprecation).