Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …

5 天之前 · For example, more US states are passing data privacy protection laws, and regulators are pressuring online advertising platforms to restrict data collection – especially children’s …

2024年12月30日 · What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: …

2025年1月31日 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the …

4 天之前 · Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at …

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn’t just a third-party cookie thing, says Sisi Zhang, chief data …

AdExchanger’s daily digest of ad tech news, from the big-picture stories affecting the marketnig world to the twists and turns of programmatic. A must read for tech-focused professionals …

2025年1月29日 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the …

Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …

Anthony Vargas. Senior Editor. Anthony Vargas ( [email protected]) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those …