2021年2月23日 · Typically, when retailers sell unattractive produce, they offer a discount of 20%-50%. We showed that ‘ugly’ labeling works best for moderate price discounts (i.e., 20%) rather than steep price discounts (i.e., 60%) because a large discount signals low quality, which nullifies the positive effect of the ‘ugly’ label.

2018年9月3日 · Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it's crucial to ensure your product looks good.

2021年1月7日 · Seven experiments, including two conducted in the field, demonstrate that “ugly” labeling corrects for consumers’ biased expectations regarding key attributes of unattractive produce—particularly tastiness—and thus increases purchase likelihood. “Ugly” labeling is most effective when associated with moderate (rather than steep) price discounts.

The stimuli (including images, text descriptions, and prices) of aesthetically unattractive and attractive FaVs were adopted from Mookerjee et al. (2021), who examined the impact of "ugly"...

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2021年2月25日 · "Ugly" labelling was most effective when accompanying a moderate, not steep, price cut. A sharper price reduction suggests the produce has flaws beyond its appearance, Mookerjee and...

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