2024年12月23日 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to the gym.

2024年12月16日 · Cenat is one of the most authentic and culturally relevant creators out there right now. Brands like McDonald’s, Skims and Chime banking see Cenat as a cultural connector with incredible influence over next-gen audiences.. The mutual value exchange. Livestreaming influencers like Cenat are the ultimate content creators, winning in both brand reach, influence and engagement, especially for ...

2024年2月12日 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and has served clients across industrial, tech and services including GE Digital and LinkedIn, since 1985.. It operates using a “fluid talent” model, in which a member of the team sits within a client’s organisation to understand its ...

2024年11月11日 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. Now entering his fifth year leading the network, Affleck has led Havas’ acquisition strategy, adding several agencies across social media, B2B and …

2024年10月11日 · Two separate Heinz campaigns made by different agency partners have received backlash this week for seemingly reflecting racist stereotypes. One, an out-of-home ad for Heinz pasta sauces created by VML and running in London, depicts newlyweds sitting in between their parents — a white husband with both his parents present, but his Black wife only accompanied by her mother.

2024年11月15日 · The Entertainer has released its 2024 Christmas campaign, which showcases the fickleness of children when it comes to toys. The 60-second ad, “Ray” by Adam & Eve/DDB, depicts a forgotten toy called Ray reminiscing on the good times with his owner as he sings a cover of Roxette’s power ballad It Must Have Been Love by British indie musician Baxter Dury.

2024年10月23日 · The Campaign Media Awards is back for 2025 and open for entries. Launching today (23 October), the 2025 awards scheme celebrates the boldest and best media campaigns from 2024 and the extraordinary teams shaping the future of the industry.

2024年12月30日 · Intentional and engaging storytelling. To better engage their audiences in these social spaces, 66% of survey respondents indicated they would prioritize shorter, more engaging ads in the coming year.

2024年11月1日 · The marketers shot the work in Prague, also produced a spot in which Waldo says, “People love to find me, but me? I love finding the perfect gift,” before explaining what he likes to give to friends. Another commercial stars Etsy artist Alexis Anne Grant, an artist on Etsy, who paints a Christmas ornament with the face of a family’s dog, Hunter, after he dies as a way to memorialize him.

2024年9月26日 · Sharing a family meal at the dinner table can be a lovely bonding tradition filled with heartfelt memories. It can also be the site of uncomfortable conversations, especially when the topic of discussion steers into disagreeable territory.