2010年3月29日 · Paul Rand developed a unique 100-page proposal book for the NeXT logo that walked the reader step-by-step through the conceptual process to the final outcome. NeXT (later NeXT Computer, and NeXT Software) was an American computer and software company founded in 1985 by Apple’s co-founder.

NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later developed web software.

One of the things that helped the brand become iconic and impactful is the NeXT logo, created by Paul Rand in 1985. The logo features a black cube with the company name, each letter in a different color. This sleek and classic logo left a lasting impact on the design community.

2024年8月19日 · The NeXT logo signifies the thrill of learning and interaction via computing, merging data precision with engaging content.

2025年1月7日 · Everything about NeXT, from its products to its branding, had to make a statement. For the logo, Jobs turned to Paul Rand, a designer whose work already defined some of the world’s most recognisable companies, including IBM, UPS, and ABC.

Next silently changed its logo on 23 March 2022, being the first time the company used an all-uppercase wordmark since 2007.

What should a logo for Next look like? Choosing a typeface as the basis for the design of a logo is a convenient starting point. Here are two examples: Caslon and Bifur.

2025年1月5日 · The NeXT logo was designed by the famous graphic designer Paul Rand and is available on the official website.