MMA synergistically leverages big smart data, predictive analytics and leading assimilation & consultative processes to create transformational value.

Ipsos MMA’s fully transparent and collaborative operating model helps companies plan, measure, evaluate, validate and recalibrate their investments to drive incremental financial value. “Ipsos MMA can accelerate executive buy-in and cross-functional adoption of MMM.

Whether it is understanding marketing ROI & optimization, Unified Multi-Touch Attribution, or testing new strategies, Ipsos MMA’s industry experience is unparalleled.

Connect with Ipsos MMA. Pat Cummings CEO. Doug Brooks Chief Client Officer. Amy Brinkman VP Talent Acquisition. About. Our History; DEI; ESG; Careers. Learning & Development; MMA Culture; MMA Opportunities; Our Offices; Connect with Ipsos MMA; Contact Us; Contact Us. Contact US (203) 840-3400. Solutions; Marketing Mix Modeling;

As a pioneer in the marketing measurement and big-data analytics spaces, MMA is a proven leader in applying cutting edge technology to drive business performance. We were experts in big-data before anyone called it big-data.

Under development since early 2024, MMA’s Unified NextGen capabilities will usher in a new era of data driven analytics supported by an always-on platform that provides its client partners with unprecedented predictive capability at the speed enterprises need.

Activate enables organizations to achieve a multitude of important objectives when combined with an Ipsos MMA engagement: Optimize paid media at the channel, message, ad format, placement, timing and customer segment level, balancing broad media with owned personalization channels

Ipsos MMA Named a Leader in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions The report evaluated and scored Ipsos MMA’s Unified Customer Attribution approach and Activate Marketing Planning and Optimization platform .

An accomplished marketing analytics executive, Pat Cummings, CEO of MMA, is renowned for leading and managing analytics teams. Forrester Case Study Highlights How Nationwide Modernized Its Marketing Mix Model

By implementing Ipsos MMA's advanced Unified Marketing Mix Modeling and Attribution Program, the brand successfully transformed its marketing strategy and investment approach.