Explore the INFINITI logo's history & design and how the symbol was created to represent the ongoing journey to anticipate our driver's every need on the road.

Jun 22, 2023 · A new "Dynamic Horizon" graphic, which captures the moment of dawn awakening, will now serve as a backdrop to the logo when displayed on various channels. It leverages two core colors: "INFINITI Blue", inspired by the Midnight summer sky, and "INFINITI gold", reflecting the warm early light as the sun rises.

Jun 23, 2023 · Infiniti has revealed a redesigned, three-dimensional logo. According to the manufacturer, the new logo puts more emphasis on the "infinite road" and "horizon line" aspects of the logo....

Jun 22, 2023 · A new "Dynamic Horizon" graphic, which captures the moment of dawn awakening, will now serve as a backdrop to the logo when displayed on various channels. It leverages two core colors: "INFINITI Blue", inspired by the Midnight summer sky, and "INFINITI gold", reflecting the warm early light as the sun rises.

With its two central lines leading off to a distant point on the horizon, our logo symbolizes our brand's desire to always look forward – to new horizons, to new possibilities, to infinity. Our name INFINITI must always be spelt with capital letters.

The Infiniti logo, featuring two central lines that stretch into an infinite horizon within an oval, symbolizes the brand’s forward-looking approach and commitment to innovation in the luxury automotive segment.

The Infiniti car logo was designed by the famous Lippincott Mercer design bureau – portraying a road going down the horizon. The Infiniti brand’s name ends with an ‘I’ to make the name unique and memorable.

Jun 22, 2023 · Infiniti infused it with Japanese cypress (hinoki), cedar (sugi), and citrus (yuzu) wood, designed to evoke the smell a forest. The company also created a unique sound logo, which it will use in...

Aug 28, 2023 · The logo, introduced by the luxury automaker in 1989, was composed of a minimalistic geometric emblem placed above a distinctive uppercase lettering in a modern sans-serif typeface. The emblem was drawn in a shape of a horizontally-oriented oval with a triangular cut-out part at the bottom.

Aug 17, 2023 · Infiniti, the luxury sub-brand of car manufacturer Nissan, has revealed an updated logo and identity design. The latest iteration of the marque’s logo – the fourth since its inception in 1989 – is claimed to place more focus on the “infinite road” and horizon line, while the Infiniti wordmark gets revised spacing.