OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity. After the soda did not sell well in select test markets, it was officially declared out of production in 1995 before reaching ...

2020年11月11日 · The 1990s were a time of extreme unenthausiam. Slacker was a popular movie, and Nirvana was charting with Nevermind. It was the perfect time for Coca-Cola to launch OK Soda. Here's the backstory.

2023年12月21日 · OK Soda was positioned to be a cola for Generation X, which marketing experts perceived as jaded, anxious, and borderline nihilistic. Those characteristics were therefore baked into the drink; a...

2024年8月13日 · OK Soda was a soft drink created by the Coca-Cola company in 1993 that was firmly marketed to Generation X demographic with its bleak but artistic packaging and its downer advertising. It’s slogan? An extremely ironic, “Things are going to be OK.”

2022年2月13日 · OK Soda is one of those. This soda certainly had an interesting concept behind it. But for whatever reason, it was one that didn’t take. While you might be able to buy some vintage cans, you’re not going to find this soda on the shelves.

Coke's new OK soda uses irony and understatement to woo a skeptical market" — A critical business perspective from Time Magazine on OK Soda as a case study for marketing to Generation X (May 30, 1994)

2023年9月8日 · In 1994, Coca-Cola launched OK Soda to capture Generation X consumers. The drink failed within seven months, despite extensive market research and a $10 million advertising campaign. While its competitors sold optimism and energy, OK Soda embraced apathy and marketed itself through stark black cans and nihilistic slogans.

2016年1月8日 · 于是新饮料被名定为“ok汽水”，广告语则是“一切都会ok的”。 这种汽水被放入了9个城市进行试营销，其中包括了x世代的大本营，比如奥斯丁、西雅图和丹佛。

2022年2月21日 · OK Soda was launched in a handful of select cities around the US in the summer of 1993. Despite the heavy investment in marketing, the soda failed to perform well and ended up selling just over a million cases before it was canceled after just seven months.

OK Soda is a discontinued soft drink created in 1993 that courted the American Generation X demographic with unusual advertising tactics, including neo-noir design, chain letters and deliberately negative publicity.