The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan .

2024年2月17日 · Jordan’s Jumpman logo is one of the most recognized marks in the athletic footwear industry. But what is the full story behind the logo? Sure, many sneakerheads know that it first was used on the tongue of the Air Jordan 3, but where did the inspiration come from for Peter Moore when Tinker Hatfield was designing the iconic sneaker?

In the world of sneakers, few symbols are as instantly recognizable as the Air Jordan Jumpman logo. A silhouette that captures the essence of Michael Jordan’s gravity-defying grace, this emblem...

2021年3月10日 · Air Jordan系列的Jumpman标识就此产生。 同年问世的Air Jordan3成为第一款使用Jumpman的AJ鞋款，对于耐克乃至整个运动行业来说，都有着革命性的意义。 Jumpman标志位于鞋舌，鞋跟处则保留了一个nike air。

2024年8月2日 · The Air Jordan logo is an image stylized as the personal emblem of the eponymous basketball player. It depicts Michael Jordan, photographed jumping while making a shot at the basket. Does Jordan own the Jumpman logo?

2021年3月10日 · 自问世至今，Air Jordan经典的“Jumpman”毫无疑问是史上最成功的个人标志+球鞋商标——与它的主人之于篮球一样。 这是它背后的故事（全文5894字，49张图）。

2023年12月18日 · What was the first Air Jordan with a Jumpman Logo? The Air Jordan Jumpman logo replaced the Air Jordan Wings logo featured on MJ's first two sneakers: Air Jordan 1 and Air Jordan 2 . The Air Jordan 3 was the first time the Air Jordan logo …

2023年7月31日 · Want to know how the Air Jordan logo featuring the Jumpman came to be? Discover the evolution of MJ’s iconic pose into a great brand logo.

The “Jumpman logo,” as fans of the Air Jordan brand affectionately call it, has helped the Air Jordan company to become one of the most iconic in history. The Michael Jordan silhouette comes from a photo taken by Life magazine before Jordan ever signed with Nike.

In 1987, Tinker Hatfield, a renowned shoe designer, took over the Air Jordan line and created the Air Jordan 3. It was the first model to feature the Jumpman logo. The Jumpman logo, depicting a soaring silhouette of Michael Jordan in mid-air, was inspired by a photograph taken by Jacobus “Co” Rentmeester during the 1984 Olympic Games.