2024年12月26日 · No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was

2024年12月6日 · Adland may be full of professional charmers but it's as competitive as a 16th century Italian court, with assassins lurking behind every arras when it comes to pinching other people's business. Saatchi & Saatchi wrote the book on this in the 1970s and 1980s as they embarked on their rise to (brief) world domination. One

2024年11月6日 · Even before Trump was elected, 2025 was already looking like it might be another year of upheaval on the social, political and technological fronts. While the US electorate may not have prioritised wokeness, safety and sustainability, Kantar is prioritising them as it does its best to make sense of the world with its predictions for

Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn't the problem. Nationwide chief customer officer Catherine Kehoe says:

2024年11月4日 · It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up the snakes and bent wire coat hangers in the fevered brains of America’s CMOs. Thousands of whom shelled out thousands of dollars to attend last week’s Masters of Marketing Conference, (Did they all wear capes

2024年12月4日 · Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes its role as “production partner.”

2024年11月21日 · The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. When the APA commissioned the 'What Clients Want From Advertising Production Today' report, our goal was clear: to shed light on the evolving dynamics between clients, …

2024年12月2日 · M&C Saatchi is finally moving on from its venerable 'brutal simplicity of thought' mantra as it approaches its 30th birthday next year. The "new look and strategic focus" is 'cultural power,' which is harder to argue with than brutal simplicity which is, in this multimedia age, a touch simplistic. UK CEO Jo Bacon says: “We've

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with

2024年11月25日 · Pablo has won the rebrand of UK broadcaster Channel 5 as 5, bringing together the main channel and catch-up service My5. Channel 5 is owned by Paramount, recently purchased from Viacom by Skydance Media. Pablo’s brief is to "encourage viewers to re-evaluate what 5 stands for and will boost perceptions of its content quality and