2024年9月24日 · Epic has also had success leveraging entertainment IP — a strategy it continued to pursue last year. In March, at its annual State of Unreal keynote address at the Game Developer Conference, Epic previewed Unreal Engine 5.4, with improvements in visual fidelity and animation, and brought it to life for audiences with an exclusive sneak peek at Skydance Studios' new game delivered entirely in ...

2024年11月11日 · Patrick Affleck, chief executive of Havas Media Network UK and Ireland, has been named chair of the Campaign Media Awards 2025.. Enter the Campaign Media Awards here. Now entering his fifth year leading the network, Affleck has led Havas’ acquisition strategy, adding several agencies across social media, B2B and …

2024年11月18日 · Wearing a cheetah-print hair cutting cape and pink rollers in her hair, actress Jennifer Coolidge has teamed up once again with Discover for its latest campaign advertising Discover cards’ widespread store acceptance.

2024年2月12日 · Havas has announced its acquisition of UK-based B2B marketing agency, Ledger Bennett. Ledger Bennett is an SME operating in EMEA, APAC and North America, and has served clients across industrial, tech and services including GE Digital and LinkedIn, since 1985.. It operates using a “fluid talent” model, in which a member of the team sits within a client’s organisation to understand its ...

2024年12月23日 · Planet Fitness has landed on a new brand platform for its latest annual campaign to lure new fitness-minded inhabitants in the coming year. In the campaign, We're All Strong on This Planet, the fitness club company elicits a supportive “Come one, come all” message and feel, showing in split-screen style a number of patrons as diverse as their motivations for going to the gym.

2024年12月12日 · The week has been a whirlwind as the global advertising industry deals with one of the biggest shakeups and headlines of 2024: Omnicom agrees to buy Interpublic in deal to create the world's biggest agency group.The rumors started on Sunday and were confirmed on Monday, leaving competitors like WPP and Publicis reeling and …

2024年11月1日 · It will also feature in cinemas when Gladiator II opens in mid-November, and will run across paid social and direct marketing.. The out-of-home element of the campaign will run on major sites across the UK, including the Piccadilly Circus, The Cromination and Waterloo Domination sites.

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2024年12月20日 · Haven Holidays has launched a campaign highlighting how holiday photos help memories to live on at home. “More of what you love” was created by Platform London.

2024年9月26日 · Sharing a family meal at the dinner table can be a lovely bonding tradition filled with heartfelt memories. It can also be the site of uncomfortable conversations, especially when the topic of discussion steers into disagreeable territory.