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The company offers its products and services under the BT, EE, and Plusnet brands. The company was formerly known as Newgate Telecommunications Limited and changed its name to BT Group plc in September 2001. BT Group plc was founded in 1846 and is headquartered in London, the United Kingdom.

2024年9月9日 · In late 2018, BT underwent another restructuring, consolidating many of its subdivisions into two companies: BT Enterprise and BT Consumer. The conglomerate’s visual symbol also embraced minimalism. Its designer was Paul Franklin. The modern logo consists of a white circle with a purple outline, inside of which are the purple letters BT.

2019年6月6日 · London studio Red&White is behind the new minimal logo of telecommunications company BT. Studio founder Paul Franklin told Dezeen that confidence was the key to rebranding the British icon.

The logo is set to be the centrepiece of the company's first brand shift since 2003, reflecting its move into pay-TV sports and the mobile phone market. In May 2019, after being delayed for two years, BT officially revealed the new logo after its chief executive, Phillip Jansen, confirmed plans to rebrand the company.

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That logo formed part of a new full corporate identity system that’s been launched to celebrate BT’s 50th birthday, and is available to view in full online now. Speaking to Design Week, Red&White creative director Paul Franklin states that the graphic overhaul is intended to demonstrate that BT is “a tech brand, not just a telecoms brand.”

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BT Group is the parent company of BT, EE, Plusnet, Openreach, and its other brands. In 1984, British Telecom was privatized as British Telecommunications plc. In 2001, British Telecommunications plc was renamed to BT Group plc after BT Wireless demerged from BT, renaming itself to mmO2 in the process.