In-cinema advertising remains a powerful but volatile player for the Indian AdEx. Its ability to deliver high-impact ...

Programmatic advertising is rapidly gaining prominence in India, emerging as a cornerstone of digital ad spending. According ...

Chrome DM, marked its entry into its 17 th year in grand style at a magical evening which saw stakeholders from across the ...

The campaign shows how Prestige Homes makes every home a place where goodbyes are rare and happiness is a constant ...

The other woman leaders who were honoured include Subarna Nandy, Shivani Kashyap & Geetanjali Chugh, each of whom took home ...

The campaign integrates Kixx Engine Oil, showcasing it as the mechanic’s most trusted tool in ensuring long-lasting engine ...

As per the report, digital media has emerged as the largest contributor to advertising spends, accounting for 49% (Rs 49,251 ...

Curefoods, Bangalore-based house of F&B brands, announced the repositioning of its flagship brand EatFit under the new ...

The inaugural edition of e4m CX India Awards was held at a star-studded ceremony in Mumbai on February 3. The awards brought ...

While Adrian Robertson and Aditya Khemka took home gold, Mohit Varshney walked away with a silver metal in the ‘CX Leader of ...

Zoya, from the House of Tata, has unveiled Reborn, a transcendent multimedia campaign film, created in collaboration with ...

At 24% share, FMCG remained the biggest contributor to digital AdEx in 2024, stated the dentsu-e4m Digital Advertising Report ...