How nine brands showed up for the film industry this year, from Chase's glass chalet to Acura's energy house to Audible's listening lodge.

Siggi’s partners with Lovewell to increase its brand awareness among her health-and-wellness-focused audience. The yogurt ...

Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

After pausing marketing for the film “The Hunt,” the studio has canceled plans to release the thriller following a series of mass shootings.

Benefit Cosmetics is launching a weekly video series designed to engage female gamers.

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and ...

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.

BrightRoll’s “US Video Advertising Report: June 2012” surveyed digital advertisers to see trends in digital advertising, with an eye to video advertising.