India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already ...

The Wonderful Pistachios’ campaign marries nostalgia with modern health, transforming pistachios into a must-have munch for ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital ...

Shifting gears from traditional demographics, the financial company wants to target dynamic 30-40s, young professionals, and ...

Campaign’s take: Coca-Cola India’s ‘Charged’ is back, and this time, it’s taking a prehistoric detour. Aamir Khan, known for ...

Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...

MTR, a century-old brand that prides itself in delivering authentic South Indian flavours, has rolled out an new campaign for its flagship product, MTR Puliogare Powder. At its heart is a TV and ...

Access limited free articles a month after free, fast registration.

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...