The press release said the wordmark was being altered to feature “a modern, custom font” that will make the corporation stand out from its competitors. As for the symbol part of the logo ...

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Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive ... its colour palette (true blue and spark yellow), font ("everyday sans") and trademark "spark" symbol ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

custom font.” Alongside this, the change in color between the old and new logos is in order to “keep the brand fresh.” Walmart says that the refreshed brand will be rolled out across its ...

Walmart’s logo now uses a chunkier font compared to its previous iteration, with the new font being inspired from a typeface the chain used from the 1980s through the early 2000s. Walmart is ...