author of Santa Claus: A Biography, clarifies, "Many believe that Coca-Cola was responsible for establishing Santa's red-and-white costume, but that's not true. His iconic look had already been ...

Red velvet suit, white fur trim, tall black boots, cozy (if not indulgent) pom-pom hat. Santa Claus’ uniform may ... of Santa’s red and white costume…you certainly see that all over the ...