The best soccer cleats provide players with a healthy balance of flexibility and support, giving their feet enough padding ...

This colorway is next level. The post Rihanna’s Fenty x Puma Avanti LS Sneaker Is About To Be Everywhere This Spring first ...

Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow the sport, and active ...

PUMA India recently launched a clever marketing campaign, swapping its iconic branding to ‘PVMA’ across billboards and stores, sparking a lot of curiosity. This was revealed as part of their new ...

PUMA has unveiled Studio48, a state-of-the-art creative hub at its headquarters in Herzogenaurach, Germany, marking a bold step in the brand’s evolution. PUMA has taken a bold step in its mission to ...

As more women and girls are playing soccer, there's a worrying new trend emerging: a rash of knee injuries. One company is looking to help by developing a soccer shoe specific to women.

Next up for the two entities is the introduction of the Fenty x Puma Avanti LS, shown here. Rihanna's latest take on the Avanti lifestyle shoe, inspired by the brand's King soccer cleats ...

In a bold and buzzworthy move, Puma swapped its iconic name to “PVMA,” sparking curiosity and conversations nationwide, all to unveil PV Sindhu as their new brand ambassador. Puma recently pulled off ...