Bloomberg is pitching brands on reach and contextual relevance with its latest contextual ad product, AdService, which ...

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Welcome to Product Marketing Alliance (PMA), the heartbeat of product marketing excellence. Why PMA? 👉 Unmatched networking: Connect with a global network of 50,000+ product marketing ...

Since 2018, my copy has generated more than $18,000,000 in sales in niches from fitness to travel and from survival to health ...

Often, businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Learn how to spot truly sustainable products and avoid misleading eco-claims. Get the facts on genuine sustainability vs.

Strengthening Commitment to Partners through Leading Connectivity Services- WMS Expands Senior Leadership Team, Adding ...

Lindsay Shumlas is beefing up her management team. Shumlas was named chief executive officer of Cotopaxi in December, ...

Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...

This is a long article, but gives a good overview of what the differences are between technical and non-technical products (first published in the CRC Handbook on Technology). The marketing of ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...