In addition to the lawsuit and offering legal support to the influencers, OPPO also sent an official demand letter to the agency, urging them to fulfil the payments owed to the influencers. The brand ...

As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

By Bernard Kelvin CliveThis week we continue our series on the ‘Rise of the Silent Brands.This is the thing; not all the ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

OPPO Kenya has released a statement blaming influencer marketing agency, AIfluence, for delayed payments to influencers ...

OPPO Kenya denies liability for unpaid influencers, blames AIfluence, confirms full payment, offers legal aid, and takes legal action.

YouTuber and content creator Ranveer Allahbadia has issued an apology for the vulgar jokes he made on comedian Samay Raina’s ...

As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms ...

In today's fiercely competitive marketplace, embracing innovative marketing strategies is essential for expanding reach and ...