When it comes to choosing the perfect foundation for mature skin, the stakes are high. The right formula not only enhances ...

If you buy something through my links, I may earn a commission. Are you someone who enjoys high-quality makeup without ...

Bethenny Frankel, Spencer Pratt, and Alix Earle hosted a TikTok LIVE together ahead of the app's temporary shutdown. Earle ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

These creamy eye shadow sticks can be used alone or layered and can be applied as shadow or eyeliner.

Fridays is a hit with Gen Alpha on TikTok, but do the products live up to the hype? We tested over £250 worth of skincare to ...

For mature skin, foundations with satin and dewy finishes are the ultimate allies in achieving a youthful, radiant complexion. By understanding the unique needs of mature skin and selecting products ...

My picks from Nivea, Covergirl and E.l.f. lend the same universally flattering color as the bestseller — save up to 80%.

In the campaign video, Trainor is cast as the first captain of e.l.f. Air, which aims to challenge aviation norms.

Cosmetics collaborated with Grammy winner Meghan Trainor to create an exclusive limited edition complexion set, tied to the ...

The campaign with the singer is a reminder of the drugstore beauty brand’s commitment to inclusivity and entertainment-driven ...