By looking at some examples and examining the psychology of gamifying marketing and loyalty offers ... making challenge offers a smart strategy for both short-term campaigns and long-term growth.

and overall marketing strategy. Such research also involves conducting a SWOT analysis to identify weak and strong points of the app and building a business plan. Again, analyzing your competitors, ...

Luxury brands rely heavily on creative directors to shape their retail stores, but this strategy can harm consistency and legacy. In this op-ed, Robert Thiemann, founder of strategic design ...

Additionally, platforms that offer localized customer service, regional delivery networks, and culturally relevant marketing are likely to be more successful in capturing consumer loyalty. Investors ...

Quiz is reportedly preparing to close up to a third of its stores in a bid to slash costs and stabilise its struggling business. The move, led by the founding Ramzan family, could result in ...

New Delhi: As we step into 2025, the retail industry is poised for exciting changes. Susan Reda, Vice President of Education Strategy at ... Despite the rise of e-commerce, physical stores remain ...

While both terms are currently being used, “retail media” remains the prevailing descriptor for these media channels, much to the chagrin of some: “I don’t like the term ‘retail media networks,’” ...

the National Theatre and British Museum are at the summit, which marks the first step toward delivering the Creative Industries Sector Plan, part of the U.K.’s modern industrial strategy.

A well-drafted business plan would address various aspects pertaining to the business. In case the business plan is to be submitted to the bank or private equity firms, it is better to have the ...

It will be broken into 2 phases. Phase 2 of this study will build on the work of Phase 1 to deliver a Retail Strategy and Implementation Plan. The City will use the plan as a road map to make sure ...

NEW YORK — Like many retailers chasing social media-crazed Gen Z, American Eagle pumps out a lot of marketing ... about is the potential of generic creative. I think that there’ve been ...