While Coca-Cola did not create Santa Claus, the brand did play a role ... The original advert, created by ad agency WB Doner, featured the special effects of the renowned company Industrial ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...

Then in 1931, Coca-Cola commissioned artist Haddon Sundblom to draw Santa Claus for its ad campaigns, and the company says he used Moore’s poem as his primary inspiration. Moore's poem didn't ...

Coca-Cola was losing market share in the holidays for years in Brazil. In the country its products were becoming less and less present at the December celebrations. There was a gap between the ...