Co-branding is a marketing approach in which two or more brands collaborate to develop a product, service, or marketing campaign. It entails blending each brand’s strengths and features to produce a ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

On Shark Tank India 4, founders Yash and Vedang introduced India’s first portable busy boards, captivating the Sharks with a ...

Tech giant Google is appealing a jury's decision classifying its Android Play Store as an illegal monopoly. They argue the ...

The Ferrero Group has unveiled a fun and bold sonic branding for its hazelnut spread, Nutella. The new sonic branding is part ...

The goal is to educate potential customers and convince them to purchase what you offer over competitors. Your brand encompasses your business identity, including its name, logo, messaging, ...

Dhruv Kohli pitched his GenZ-focused brand Boba Bhai on Shark Tank India 4, highlighting unique bubble tea and Korean-style ...

Aman Gupta wasn't impressed by the food of a Korean snacks and drinks brand, and told the 'serial entrepreneur' founder that ...

A Dragons’ Den contestant has left viewers stunned after opting to pick one investor instead of two in a shock decision. Will ...