OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation. Airing during the second quarter of Super Bowl 59, the ad titled “The ...

Annie Awards in 36 categories are being handed out tonight at UCLA’s Royce Hall, and Deadline is posting the winners as they ...

Budapest's Moholy-Nagy University of Art and Design offers a variety of initiatives students can take part in, including its ...

Logo design is not an exception augmented reality AR is altering brand interaction with consumers In an environment when attracting attention is more difficult than it has ever been companies must fin ...

He joined The Verge in 2019 after nearly two years at Techmeme. Samsung and Google are partnering up to build AR glasses, Samsung’s TM Roh told Bloomberg. But there aren’t many other specifics ...

"Severance" production designer Jeremy Hindle and Starburns Michael Granberry tell IndieWire how a lack of surveillance footage from Season 1 led to the stop-motion sequence in the Season 2 premiere.

Samsung's XR headset did get a super tiny glimpse during Galaxy Unpacked, but it's the possibility of AR glasses that I'm way more excited about. Skip to main content Open menu Close menu ...

With their latest AR Spatial glasses and Rokid Glasses, the company demonstrated how augmented reality can seamlessly integrate into everyday life. Each product is tailored to specific use cases ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Optics are fundamental to AR/VR devices, enabling realistic user experiences through advanced lenses, displays, and imaging systems. In AR, optical systems such as waveguides and lightguides ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...