But this logic rarely seems to translate into pop culture, where fashion, film, TV and book releases are all currently taking inspiration from the 90s and 00s era, and we’re lapping it up.

Scooby-Doo, Where Are You! was a defining cartoon for 90s kids, blending mystery, humor, and adventure. The iconic gang—Fred, ...

And let’s not forget—everyone wanted the Rachel haircut. But the ’90s were about more than entertainment, fads, and fashion. It was a time of big cultural milestones and massive changes ...

In the ’90s, supermodels like Cindy Crawford and Claudia Schiffer epitomised the Hollywood blow-dry with XXL volume —loose ...