Colleen Saporito, VP of marketing strategy at Gale, told Campaign US that the agency’s community managers are “deep within ...

Campaign Red analyzed this year’s finalists to determine which agencies and holding companies dominated.

John Wren and Philippe Krakowsky, the chief executives of Omnicom and Interpublic respectively, have co-hosted meetings in ...

As a proud Puerto Rican, I couldn’t help but feel a surge of emotion listening to Bad Bunny’s latest album, Debí Tirar Más ...

Super Bowl LIX is a little over two weeks away, but one early trend emerging among Big Game brand campaigns is fan-centric marketing playbooks. “While big-budget celebrity cameos have historically ...

The spot aims to introduce U.S. audiences to the multigenerational family traditions surrounding the holiday – which falls on January 29 this year and marks the Year of the Snake – including feasts ...

Group M has carried out a dramatic restructure, including axing the global agency chief executive roles at its three networks ...

Continuing its mission to empower ad agencies for success, the 4As has released its annual report of industry challenges, ...

The social media landscape experienced a dramatic shift last week when TikTok temporarily went dark in the U.S., hours ahead ...

TikTok battled to keep its U.S. presence through nine months of hearings, court filings and oral arguments, which cite First ...

(L-R) Steve Stoute, Gary J. Nix, Whitney Headen, Kai Deveraux Lawson, Paul Alexander and Kevin Warren. (Photo credits, L-R: ...

The lights are back on at TikTok, at least for now. At 12:57 p.m. EST on Sunday, Jan. 19, TikTok issued a statement on Elon ...