The no and low alcohol drinks market is experiencing a ‘transformative period of growth’, according to IWSR, as it unveils ...

Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into ...

From new Pepsi innovations to coffee collabs, we take a look at some of the new beverages launching around the globe.

Co-founded by Formula One champion and entrepreneur Lewis Hamilton, non-alcoholic agave spirit Almave wants to replicate ...

Cherry is trending as both a color and flavor: with Pepsi and Dr Pepper among the brands embracing the sweet fruity flavor.

Guinness brand owner Diageo says it has no intention of selling the high-performing stout, quashing rumors in the press over ...

Are such prices justified? Will consumers pay them? Should producers lower their prices – or stick to their guns and stand by their price tags? We take a look at this thorny problem. Consumers ...

Wilde Toast – a drinks agency who counts global brands such as Red Bull, Diageo and Edrington among its clients – trawled data from Google, SEMrush and Exploding Topics, a tool which tracks trending ...