Because this change will influence the iOS platform only, app marketers will shift their app marketing budgets toward Android. Good old App Store Optimization will continue to be highly efficient and ...

Any app marketing campaign budget has several components and the most significant of those ... The cost of an app install on the Apple’s iOS side is lower because Search Ads placement is limited to ...

Apple enhances App Store tools with improved analytics, search ads, and personalized recommendations as iOS 18 adoption ...

The new iOS 18.3 update for iPhone includes several features, such as the ability to use Visual Intelligence to add an event ...

App Store Connect, the developer utility for managing software on the App Store, has been updated to version 2.1 ...

Discover eight straightforward iPhone tweaks in iOS 18.2 to enhance your device's functionality and user experience.

AppsFlyer and Google have launched their 2024 “The State of App Marketing in Sub-Saharan Africa” report, analyzing overall ...

iOS 18.3 doesn't add any significant new features to Apple Intelligence—instead, it tweaks what's already there. Whereas ...

Finance apps in Sub-Saharan Africa saw 34% install growth and 28% revenue rise in 2024, driving digital financial transformation.

Discover the exciting new features of iOS 18.2, including the integration of ChatGPT-powered Siri and much more.

iOS is the operating system for all of Apple’s mobile products. The operating system was unveiled at Macworld Conference and Expo in 2007 to support the company’s new venture, the iPhone. Since then, ...

There is a growing trend in finance app installs in sub-Saharan Africa, reflecting the region’s strides toward economic recovery following a general rise in inflation and macroeconomic instability.