TikTok has become one of the most popular apps available on the market, widening its user demographic and therefore motivating more businesses to implement TikTok marketing strategies to grow their ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

E.l.f. Beauty CEO Tarang Amin said the LA wildfires and looming TikTok ban lowered social media conversions for sales, which ...

Supreme Court upheld the federal government's argument that TikTok posed a national security threat and ruled the law that ...

Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual trend forecast - What's Next 2025 Trend Report. It shows that in 2025, the TikT ...

While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Del Monte continues to enrich lives and nourish Filipino families through its beloved products. With the launch of its TikTok Shop, the brand has significantly expanded its reach, achieving a 950x ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

With innovative content production and paid marketing, they have the talent to humanize brands. OK Cool helps businesses activate their communities using creative consultants and specialist social ...

Some Northeast Wisconsin small businesses worry if they can survive without the app and are fighting to try and save the app ...