However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s newest launch, Golden Rule, that I saw their allure. Phlur Golden ...

Beatles legend Ringo Starr has confirmed that one long-standing rumor about his life is actually true. Starr, 84, dropped by ...

Known for its innovative olfactory interpretations of niche nostalgia, Phlur has done it again with another novel fragrance mix. This time, with Golden Rule, it’s all about reinventing florals.

A perfume fanatic has shared the YSL dupe that he really rates, and compared to the RRP, you'd be saving yourself over £100 - ...

Containing a sensual floral fragrance, the beautiful golden perfume bottle is nested within a sculptural flower-like case inspired by the curves of the amphora. The limited-edition piece is a ...

Zara fragrance fans are raving about the brand's affordable product that apparently smells just like the iconic YSL Libre ...

Perfume lovers can save over 40% on a well-reviewed DKNY scent that's been praised by reviewers for its AAAAAA ...