Starbucks wants to put its “coffee” front and center. On Jan. 26, the coffee chain changed its name — in some places — to “The Starbucks Coffee Company.” The name appears in a new TV ...
In the past year, Starbucks stock has gained 5%, far lagging the S&P 500's ( ^GSPC) 24% rise. But the shares have risen 32% in the past six months after Niccol was announced as the new CEO in August.
Starbucks is planning to trim its menu in a significant way. On Jan. 28, Starbucks CEO Brian Niccol spoke during the company’s first quarter fiscal year 2025 earnings call, revealing that the ...