As a beauty reporter for NBC Select, I frequently cover sales from Sephora and report on and test popular brands it sells, so I’m familiar with many of its bestselling products and know which ...

Shopping at Sephora on a budget is totally possible thanks ... Sinai School of Medicine Jeannette Graf, M.D., praises the brand for its transparency about which ingredients it uses and its wallet ...

A few months later, Sephora started selling Danessa Myricks products in stores on the “Next Big Thing” endcap. “If a brand does well there, it graduates to its own bay [shelf], opening up a ...

The problem, as most retailers and brands know, is that simply placing products on shelves is no guarantee of sales success — ...