Sans serif fonts, like Arial and Helvetica ... Other types include display and cursive-like script fonts. But even within these groups, there’s a world of variation that impacts how we perceive ...

Helvetica is a common sans-serif font. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Sans serif fonts are popular with tech companies ... you may need to differentiate yourself through branding.’ Script fonts are designed to look like handwriting. They’re not the best for ...

Researchers reviewed thousands of fonts—and confirmed what every designer already knows. Science just vindicated your font choices.