Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

Big numbers don’t always mean big impact. That’s where nano influencers shine. These creators may have smaller followings, but their audiences are highly en ...

Google (NASDAQ: NASDAQ:GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM). Meridian is designed to assist marketers and data scientists in making intelligent, ...

By staying ahead of these trends, businesses can position themselves for success in an increasingly competitive digital ...

Always begin your marketing planning processes by strategically selecting your initial target market and creating detailed buyer personas based on market research and early customer feedback. These ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Know the top marketing strategies to boost growth, attract customers, and outperform competitors in your business journey.