Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

With people from all walks of life attending the fair’s 32nd edition, publishing houses noted that the literary choices of ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Best-selling personal finance author Robert Kiyosaki says that another Great Depression is on its way that will destroy the ...

College football entered a new era in 2024 with expansion being the season’s theme. The Big Ten and SEC expanded, adding both ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Experts anticipate that WhatsApp marketing to account for 15-20% of all digital marketing spends in the next 7 years but ...

Companies like Simon Property Group and Walmart are throwing money at shopping centers with empty stores, weak traffic and ...