The brand appears to have received a national dermatology association's seal of acceptance—but here's why you may want to ...

Unfortunately for my monthly budget, I can't just buy every TikTok-viral fragrance that crosses my For You Page (as much as I ...

The Lunar New Year, a cherished celebration marking the arrival of spring and ushering in the New Year in several cultures ...

Olivia Rodrigo flaunted several fun looks in a new perfume ad for Lancôme. On Thursday, the brand shared the advertisement ...

Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

Discover my hand-selected gift you need to add to your list ASAP, whether you’re a tech girl or can’t get enough beauty products.

A huge part of my success was that being in New York gave me proximity [to power players],” said Saie’s Laney Crowell. “I could do five meetings in a day if I wanted to, ...

Perfume is the No.1 beauty category in the world and in 2025 fragrance trends are moving towards hyper personalised, niche and luxury scents.

Luxury, once deemed immune to market shifts, faces a reality check post-Covid. Surging prices spark consumer doubts on social ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The three-time Grammy Award-winning artist is the face of the L’Oréal-owned brand’s new Idôle Power Eau de Parfum Intense ...