Known for its playful, sensual scents, Phlur has earned a reputation for creating modern, expressive, and utterly ...

Top 15 most expensive perfume in the world Briefly .za ...

Find long-lasting fragrances for every occasion and mood and strike a lasting impression wherever you go. Choose from the ...

If you buy something through my links, I may earn a commission. Get your favorite fragrances from brands you know and ...

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

2025 is set to be a big year for the perfume industry, and one of its main trends is forecast to be the reinvention of ...

The perfume retailer is gearing up to expand internationally in 2025, with its first store outside of UK opening in Dublin ...

The 'Too Hot to Handle' star is focusing on her fragrance line, Sutherland & Co., after splitting from Bennett Sipes of 'Love ...

The three-time Grammy Award-winning artist is the face of the L’Oréal-owned brand’s new Idôle Power Eau de Parfum Intense ...