VP of Media Strategy and Product at Kroger’s retail media network, Kroger Precision Marketing. “It makes it seem like we’re this separate thing, when in reality we’re just a media company within a ...
The data available from marketing tools help in establishing quantifiable results of the marketing efforts and optimising the next courses of action. Good CRM systems like HubSpot and Salesforce ...
commonly referred to as retail media networks within the industry. The company’s roots in tech and e-commerce have given it a leg up in developing sophisticated digital marketing tools that can come ...