Kachina Dimmock – an AI marketer – is hosting a two-day workshop to help for-purpose organisations, social enterprises and ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how. The post Is your ...

Kantar, the world's leading marketing data and analytics company, reveals that the majority of marketers feel unprepared for GenAI implementation and integration, leaving significant untapped ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...

The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers. Subscriber Exclusive Subscriber Exclusive 14 Jan 2025 ...

As mobile usage continues to dominate, the importance of targeted and effective mobile marketing strategies has never been greater. A strong mobile presence can significantly enhance customer ...

As part of this partnership, Amazon will support women-led enterprises by offering training in digital marketing, performance ...

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