Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions. It is the first set of data which the company ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness. Google’s Meridian uses advanced modeling to improve ad ...

For that reason alone, businesses should begin developing quality email marketing strategies and investing in email automation technology to amplify results. Email marketing automation is not a new ...

Finding healthier foods just got easier, thanks to the FDA’s updated guidelines for what qualifies as ‘healthy.’ Learn the ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

Chatbot is a computer program that’s designed to emulate human conversation and converse with human users. Learn more here.

Americans who treasure a secular Constitution that keeps religion out of our laws and social policies must speak up to ...

CryptoQuant CEO Ki Young Ju says that Bitcoin (BTC) is currently displaying classic bull market behavior on-chain.

This means that while anyone has the chance to go viral, it’s a mix of timing, creativity, and luck ... showing the rewards and risks of online popularity. The viral video definition lies in its ...

Following a strong 2024, three-quarters of retail managers anticipate continued success amid plans for expansion and ...

Bud Light’s DEI marketing failure shows why Jobs-to-Be-Done and CARES are essential. Discover how aligning good & growth can ...

A good indication on how church-state issues will play out in Donald Trump’s second presidential term can be found in his ...