Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

In recent years, meme coins have emerged as one of the most exciting trends in the cryptocurrency world, gaining the ...

How Duolingo’s unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Doggedness leads Emily Schmitt '23 down marketing path, first driving the Oscar Mayer Wienermobile and now plotting the ...

In a first-of-its-kind campaign, Bam hosts a fictional podcast featuring a conversation with three of Peppy’s key ...

Sadie Hamm threw herself into Pittsburgh and launched the Instagram account, @PGHastrology, which is followed by more than 10,000 people.

We Got the Chocolates and content creators, Alessia Allfree and Taz Zammit, are hosting the 2024 AiMCO Awards.The ...

The beer brand — still seeking to return to the top of the beer sales charts — hopes it has a winning strategy with its 'Big Men on Cul-De-Sac' campaign.

Marcelo Pascoa, vice-president of marketing at Coors Light, reveals why, with Mischief, he kicked off the brand’s biggest campaign of the year with an embarrassing typo. It was no accident, and it ...

Arby's marketing team has stirred quite a buzz on the internet after they clapped back at customer complaints recently. So, ...