As developers increasingly turn to AI models for guidance, both developers and toolmakers want to ensure that models’ recommendations are fair, accurate, and not for sale. But how?

In the past, advertisers and marketers could make bold claims about their products without much pushback. They could say a ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

The current PayPal Honey situation is only the tip of the iceberg. Affiliate marketing isn’t going anywhere, opening up ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

With the rise of digital marketing, social media platforms such as Facebook, WhatsApp, X and TikTok have become powerful ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

And when we looked at the ads’ content, we saw something even more interesting. When a rival brand stumbled, we found substitutes boosted their price-focused advertising by 25% on average, likely in ...

One example of this evolution is TikTok star and content creator Addison ... organic interactions over disruptive advertising ...