So, let’s dive into the top 10 viral Japanese beauty products you should snag while you’re there.

This year 2025, the beauty trend that is turning the makeup world upside down is none other than “milk tea lips”. Yes: milk ...

An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

Learn more As a beauty writer for over 5 years, I've tried many lip plumpers that have left my skin irritated and burning. Sure, filler injectables are an option for fuller lips, but it's an ...

If you're keen to know what beauty products Frankie Bridge swears by in her nightly routine - you're in luck, as she's ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

Charlotte Tilbury has been a famous name in the makeup industry for decades. The brand offers highly pigmented, award-winning formulas that are loved by beauty lovers.