From micro and nano influencers to AI content and the use of music and sound, social media expert Rita Agoulian ...

With talent management and influencer marketing agencies struggling to keep up with India's influencer boom, even college ...

The alcohol industry is undergoing a significant transformation with the rise of cannabis-infused and alternative beverages. Yet, bringing these products to market is anything but simple.

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is easier to lose than it is to gain. This battle might be one of the first ...

Some brands are pausing influencer campaigns days after President Donald Trump announced new tariffs on China, Canada, and ...

The popular fast food chain announced the deal for its 'Hangover Burger' in an ad during Super Bowl LIX on Sunday.

OPPO Kenya has sued AIfluence over unpaid influencer fees after content creator Flaqo called out OPPO for delayed ...

In addition to the lawsuit and offering legal support to the influencers, OPPO also sent an official demand letter to the agency, urging them to fulfil the payments owed to the influencers. The brand ...

As digital media dominates advertising, brands are increasingly turning to social stars to drive engagement and sales ...

Think outside the box with your video marketing. Here are creative, unique ways to use video in your marketing campaigns and ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

OPPO Kenya has released a statement blaming influencer marketing agency, AIfluence, for delayed payments to influencers ...