Squishmallows are the softest, cutest plush toys around! Merry Squishmas! Featuring Hello Kitty as Gingerbread! Squishmallows have their own style and personality encouraging fun and imaginative play!

International fans of Sanrio's iconic Hello Kitty and Friends have received a special new release in the form of "Pillow Buddy" plush dolls, now available at Target for the perfect winter snuggle.

It's even got a Hello Kitty pillow inside, for crying out loud. Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen ...