Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies ...

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Display advertising, a crucial aspect of digital marketing, refers to visual ads on websites, apps, and social media to promote products or services. Display advertising, a crucial aspect of digital ...

Google asserts its position in the CTV ad ecosystem. Also: a change to its search ads biz may be inflating advertising costs ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Learn about Google Ads’ Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions. Subscribe To Our Newsletter. Daily search ...

The CCI’s initial review acknowledged Google’s significant market position in ad-tech services and accepted the Informant’s ...