The Federal Trade Commission has begun to examine complaints by rivals of Google that the Internet giant abused its power in the market for selling online-graphical and video ads. Scott Austin ...

But the company has vowed to build a major business in the parallel market of online display ads, and on Tuesday laid out some predictions about how that business will evolve. Amir Efrati reports.

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Google is enhancing its Demand Gen advertising platform with new targeting options and creative tools for YouTube, Discover, ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...

Unlike Google Ads, it enables non-Google websites to incorporate Google display advertising on their pages. When a visitor clicks on a display advertisement on a member's website, a portion of the ...

For instance, the average cost per click (CPC) for Google Display Ads in India is approximately Rs 5, with a cost per thousand impressions (CPM) being around Rs 50. Additionally, as per IPSOS ...

Google is upgrading Demand Gen ads with new targeting controls, creative tools, and enhanced retail features while phasing ...

The Riverine Grazier – a rural publisher in New South Wales – is gearing up to launch a class action against Google over the ...

Gaurav Bhaya, VP, ads measurement Bhaya leads 800-plus engineers who work on analytics, measurement tools, and insights for Google search, display and YouTube ads. One of Google's biggest pitches ...

The outcome of the advertising case is set to affect the fortunes of major news publishers like Gannett and News Corp., which pay Google a hefty cut of their revenue from the display ads on their ...