One of the most important decisions that we have to make on Diwali is what to wear! As it is one of the biggest festivals of the year, our outfits shall speak for the excitement that we have for ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By E.J. Schultz - 1 hour 12 min ago By Asa Hiken - 1 hour 52 min ago By Tim Nudd - 2 hours 18 min ago By Sabrina ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By E.J. Schultz - 1 hour 12 min ago By Asa Hiken - 1 hour 52 min ago By Tim Nudd - 2 hours 18 min ago By Sabrina ...

In the case of the Super Bowl, viewers might fear missing a big play or creative ad. To this end, Knebusch emphasizes that the immediate goal of the ad is, ironically, to get consumers to not watc ...

Chandan Mendiratta, Zepto's chief brand officer, explains how brands use gifting to drive product trials, consumer engagement ...

Creative and heritage industries are a vibrant sector of the UK economy and a well-established area of research strength and growth potential at DMU. This overarching research theme promotes and seeks ...

In a move that has shocked employees and theme park enthusiasts, Legoland Florida is slashing its entertainment division, laying off 234 employees—most of whom are performers. The layoffs ...

In addition to the destruction caused by the fires, the entire Southern California theme park industry has been disrupted. Universal Studios Hollywood experienced a two-day shutdown, and several ...