Cowboy kicked off as an urban brand, co-founded by CEO Adrien Roose and CTO Tanguy Goretti in Brussels in 2017. Together with VP of design Richard Bone, the team has slowly edged the Cowboy offering ...

An upright bike offers urban riders a combination of relaxed posture and better visibility, and the Cruiser has a new handlebar as well as a wider saddle. The gearing has also been adjusting to make ...

Electric bikes (e-bikes) are becoming more integrated with technology, providing riders with a smoother, more connected ...

The first thing to say about Cowboy 4 ST is that yes, it is a little similar to the VanMoof S3. They're both slick, chunky-framed bikes with an ... the old Cowboy model 3, as well.

Cowboy says its Red Dot design award-winning bikes are used by owners on average ... wrote all of T3 magazine every month for about 3 years. A broadcaster, raconteur and public speaker, Duncan ...